Author: Merve

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Pandemically Positive

Being positive in this Covid 19 pandemic requires, amongst many other qualities, a liberal dose of creativity and fortitude. “Pandemically Positive”, now there’s an oxymoron if ever I’ve heard one, but it just seems...

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Out of Work Tourist Guide ?

Look familiar ? There’s probably more chance of earning income as an out of work Tourist Guide under present circumstances as there is of a Covid 19 vaccine being found tomorrow. No doubt there...

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Why would I be a Tourist Guide NOW ?!

Why indeed, would I be a Tourist Guide now ? It’s a question that has flitted into my own head recently, prompted by the same query being posed by one or two aspirant wannabe’s....

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Vehicle ? to Own or Not to Own

Vehicle – to own or not to own ? This is a dilemma that has confronted many an aspirant or newly registered Tourist Guide. Not least of all myself, way back in the day...

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Merve’s Musings Explained

At first glance, you could be forgiven for thinking what on earth has a subject like Merve’s Musings, or humorous observations got to do with Tourist Guiding.  On the surface, absolutely nothing at all....

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Customer Care Call Centres

Do you really think I care? The vexed subject of Customer Care Call Centres, which is a natural transition from the opening remarks on “Merve’s Musings” there follows a few observations of my own...

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What Does a Tourist Guide Actually Do?

Ask ten different people what they think a Tourist guide actually does, and it’s likely there will be ten different answers. As a naive greenhorn back in the day, I certainly had some preconceived...

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The Product Life Cycle

Apart from the all-important Business Plan, even those among us with the attention span of a gnat would do well to at least pay passing attention to understanding the Product Life Cycle, an important...

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Business Whaaaat ?!

In all my years of mentoring budding entrepreneurs, I never came across one that didn’t cringe at the two words Business Plan. In fact, I can’t recall anyone actually dancing around in sheer delight...

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Tourist Guide or Tour Operator

Pondering whether to become a Tourist Guide or Tour Operator, or both ? Let’s immediately give the simple Merve definitions of each, as applicable to South Africa:- Tourist Guide Legalities – a person who...